Marketing Consultation
1
MARKET RESEARCH
Understanding market and market needs is a really hard process, using marketing researches such process can guarantee a better focused understanding, close enough to the actual.
We offer a different levels of complicated marketing research types, usually, we use a blended mix of quantitative and qualitative marketing research designs, normally called ‘Mixed Methods’, yet, based on client assessment and needs, a focused design can be offered accordingly.
Starting by client needs assessment, then with a proposed design, ending by final market research design based on client needs and amendments.
The process of the market research usually covers:
- Needs assessment, defining client requirements.
- Reviewing related literature, from secondary sources, either scientific or not scientific sources.
- Evaluating and designing market research methodology.
- Developing data collection source and method for client approval.
- Data collection, with preliminary analysis for client review.
- Final analysis, with draft conclusions for client comments.
Final reporting answering the client question(s).
2
FEASIBILITY STUDY
Market studies are not yet enough for several cases and some of client needs, while financials might be of a question related to markets and technical issues and tensions, yet, neither technical studies are the only required solution. Therefore, feasibility studies would be a best fit for such case, when client needs are a mix of marketing, technical, financial nature.
Understanding technical and marketing questions of the clients is the key to start successful feasibility studies. While using our current team knowledge base, we must refer to the needed technical experts based on client questions.
Generating a feasibility study answering client questions is not an easy process, therefore, we must insure a proper review from external resources to insure quality and apply needed verification.
The process of feasibility study usually covers:
- Needs assessment, defining client marketing, technical, financial requirements.
- Reviewing related sources, especially for technical aspects.
- Developing secondary data collection source and method.
- Evaluating and designing study methodology.
- Collecting secondary data, covering marketing, technical, and financial aspects.
- Final analysis, with draft conclusions for client comments.
- Final reporting answering the client question(s) on project feasibility.
We offer a different levels of complicated marketing research types, usually, we use a blended mix of quantitative and qualitative marketing research designs, normally called ‘Mixed Methods’, yet, based on client assessment and needs, a focused design can be offered accordingly.
Starting by client needs assessment, then with a proposed design, ending by final market research design based on client needs and amendments.
The process of the market research usually covers:
- Needs assessment, defining client requirements.
- Reviewing related literature, from secondary sources, either scientific or not scientific sources.
- Evaluating and designing market research methodology.
- Developing data collection source and method for client approval.
- Data collection, with preliminary analysis for client review.
- Final analysis, with draft conclusions for client comments.
Final reporting answering the client question(s).
3
Business Valuation
By the fulfillment of Level 2 of the Strategy Audit, all the needed data would be ready with in-depth analysis, and ready for building a clear future vision and prospections upon them.
In this level or phase, we will decide the broad guidelines of client’s strategic plan, before we dig deeper into details of the company’s prospective directions, which will guarantee a steady growth and firm establishment for it in new markets – and possibly with completely new products – while keeping an eye on the competition.
A complete guide will be set to improve client’s operating efficiency, the likely state of the company in the future and provide concrete advice for the company’s managers to follow. Other sections in the strategic audit will include high-level financial charts, survey results, assessments of the competition, a list of company weaknesses and advice as to how the company could implement the recommendations and suggestions that the new strategy will come up with.
The final strategic audit will include the following items:
- Developing Strategic Marketing Oriented Alternatives.
- Corporate, Business, and Functional level strategies.
- Recommendations for proper implementation plans, with major feasible alternative strategies available to the company.
- Strategic Marketing Plan for each strategic alternative.
- Pros and cons comparisons of each new suggested alternative.
- Adequate control measures to ensure the conformance of the implementation and operations with the recommended Strategic Marketing Plan.
- Optional: Partial or full supervision of implementation, including:
