About - Dr. Ashraf Elsafty
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Our Philosophy


Building and developing a world leading consulting firm.


Urbanizing world through consultation.

Strategy Milestones
  • Gradual growth for the 1st 5 year.
  • Stability for the 2nd 5 years.
  • Splitting to new spin offs for the 3rd 5 years.
  • Integrating well fare of human right to progress, community need for development and businesses agility to benefit.
Core values & Beliefs
  • Seeking Honesty, through transparency and decent interaction.
  • Targeting Justice, using righteous against all parties.
  • Being moderate, applying balanced positions among others.

Seeking truth and equity by acquiring knowledge and Wisdom; through learning, teaching,

and developing others all the time.


Using blended mix of quantitative and qualitative techniques, relatively for each case to better represent the problem and empower solving it.


Our Three major stakeholders are Human .. Business .. Community


Our founder, Dr. Ashraf Elsafty, Adjunct Assistant Professor, Teaching ‘Research Methods’ and ‘Strategic Management’ with number of reputed academic schools, with focus on teaching ‘Business Research Methods’ for postgraduates and MBA candidates at ESLSCA business school – Paris  http://www.eslsca.org/ Cairo-outreach, ‘Strategy’ related courses at Maastricht School of Management – Netherlands RITI-MsM Cairo-outreach http://www.riti.org/, as well as teaching undergraduates at MIU business school http://www.miuegypt.edu.eg/ . Academic research activities with academic supervision for MBA thesis, in line with being principal investigator focusing on the field of ‘Strategy and Management’, specially related to the ICT ‘Information and Communication Technology’.

Dr. Ashraf El-Safty’s career started by studying Cost Accounting at the Faculty of commerce, Cairo University, from where he was graduated in May 1995. Afterwards, he finished his Diploma in Computer Science, then gained MBA degree from the Arab Academy for Science & Technology (April, 2002). He was formerly working at RDI (Egypt/UAE) as Planning & Strategies Manager/Vice CEO & Board Member since Jan 2003, then he became the General Manager of a leading well known media organization operating a globally famous portal known as IslamOnline. Dr. Ashraf earned his Doctorate In Business Administration at the Maastricht school of Management ‘MsM’, Netherlands (Riti-Cairo Outreach).

Dr. Ashraf has about 20 years of experience, 10 years marketing/sales related experience in the IT Industry and 10 years as Senior Top Manager in the field of Planning & Strategies related experience. He is also acting as a Part Time consultant, for number of reputed organizations in the Arab Region.