Core Training Courses
CORE TRAINING COURSES
Courses covering all of our experience and knowledge base. Designed to give you the ability of scientific, practical thinking, and technical capabilities to fulfill your needs and to develop your answers to complicated questions.Therefore, we will be requesting a high-level of interaction and involvement from chief executives and managers to work together to write a new success story together – as a team.
1
Research Methods
The course designed to give you the ability of scientific thinking and research capabilities to fulfill your scientific research and to develop your dissertation. Perhaps the course will turn you into a researcher. At least, the course will give you a broader, more solid conception of the place of your degree/research within the varied spectrum of management science. It is presumed that your Quantitative Analysis course introduced you to the ‘how’ of several statistical analysis techniques. Research Methods will focus on the ‘when’ and ‘why’ of these techniques, and introduce additional quantitative methods.
You will gain confidence about the process of completing your dissertation.
giving you the ability to:
Understands and apply the scientific method of research and investigations.
Design and develop applied/theoretical forms of research process.
Develops an appropriate research question/problem.
Defends a hypotheses/proposition utilizing appropriate sources of support.
Understands and develop literature review process.
Understands and develop data collection and analysis techniques.
Generates and apply an appropriate statistical plan to support hypotheses/proposition.
Demonstrates dissertation/scholarly writing style following the current APA Style manual.
The course will move you toward fulfillment of the publication and dissertation requirements of postgraduate studies.
2
Strategic Management
The importance and criticality of this level stems from being the base and the foundational, upon which -accordingly- we will build the final recommendations and the detailed strategic audits needed for a new re-launch. As this is the main objective and final destination of a business analysis trip, we are taking together.
In this phase, the following areas will be investigated in details by holding a series of meetings, upon which intensive analysis sessions will be held with client’s executives to breakdown, discuss and formulate a solid background and data batches about the following factors:
Current Situation; covering history, current performance, center of gravity, and strategic posture.
Corporate Governance, including decision making order and flows.
External Environment; Here we will be gathering data (either via data collection from client’s team directly or via doing our own research) about the Industry’s History, Development, Trends, Growth, Top Markets locally, regionally and internationally, Direct and Indirect competition locally, regionally and internationally.
Internal Environment; Beside in-depth financial analysis, internal operations documentation, observance of existing resources (both; human and technical resources) and management information systems; we will also need to conduct interviews with company employees at most levels. Speaking with respondents/stakeholders all along the management ladder, will help to better understand how the company operates, the hidden treasures within and will also help to discover any gaps that may exist, which will help later to determine the areas that need to be covered within the company for the future challenges.
3
Market Research Essentials
At the end of the course, students should have developed a number of marketing specific skills, areas of knowledge, and following learning outcomes: To introduce the six steps of marketing research. To understand the importance, necessity, and methodology of problem solving & definition.
To be able to differentiate and know the use of the various Research Designs and Methodologies; exploratory and descriptive research.
To learn how to prepare data, analyze and report it. Explain the fundamentals and use of Marketing Research. Identify the use of exploratory and descriptive research. Distinguish between primary and secondary data Distinguish between qualitative and quantitative research Illustrate the survey and observation methods Distinguish between the comparative and non comparative technique Represent questionnaire design process Recognize the sample size determinationShow how to collect data and analyze it.
4
Principles of Marketing
By fulfilling course requirements, students should have developed a number of specific skills, areas of knowledge, and following learning outcomes:
Develop and understanding of today’s global and local market place and the role that marketing plays in both that will give students a general background and introduction to the field of marketing.
Develop and understanding of the meaning of marketing, its components, which will enable students to comprehend and simulate important marketing processes.
Comprehend and analyze the factors affecting marketer’s decisions and the components of the marketing environment to enable students to take part in marketing decision –making.
Identify the importance of marketing and outline the marketing process.
Distinguish between different strategies for growth and downsizing.
Explain the factors that influence marketing environment.
State the phases of the marketing research process.
Analyze the strategic business units in the firm.
Analyze the fundamentals of the marketing strategy and program.
Analyze and criticize marketing decisions.
Design a project to link academic concepts with practical experience.
Collect and gather information from face to face interaction with executive officers or other external sources.
5
International Marketing
The course designed to give you the exposure to international marketing concepts, supported with cases from various industries and countries, giving you the ability to:
Introduction to international marketing
International marketing environment
Social & cultural issues
International marketing research and information systems
Analytical models & tools assessing international markets
Developing Marketing mix strategies
Integrating results in marketing plan
Ethical issues in international marketing
6
Management Fundamentals
The course designed to give you the ability of understand basic management concepts, learning fundamental management and business skills needed for today’s manager, covering the following main points:
The Environment of Management
Management functions; Planning, Organizing, Leading, Controlling
Productivity, competitiveness and strategy
Decision making & Theory
Organizational Control & Culture
Information Systems and Technology
7
Marketing Strategy
The course designed to give you the ability of scientific marketing thinking and strategy capabilities to fulfill your marketing position and plan, to develop your own marketing strategy, giving you the ability to:
Marketing & Strategy definitions
Strategic & marketing management process
Analytical models for strategic marketing decisions
(SWOT, BCG, GE, Porter, Ansoff,…)
Applying models on marketing mix
Integrating results in marketing plan
