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Seeking truth and equity by acquiring
knowledge and Wisdom; through learning,
teaching, and developing others all the time.
Asmaa Elkhodary – Business Psychology Consultant:
Experience in business/corporate psychology and executive coaching, team building skills and corporate communications, management & supply chain. empowered business administration background, empowering my knowledge by passing through different positions to understand business needs. Specialized in procurement by participating in sourcing, negotiation, supplier’s evaluation to give recommendations for the whole direct purchase process. Furthermore monitor & plan for consumables and spare parts. Responsible for logistics activities (end to end process).
Consulting Focus:
Certification:
Dr. Kamal Botros – Senior Consultant:
Kamal is a skilled professional with 15 years of experience in IT, Telecommunication, Training, Consulting, and Teaching. My professional and personal strengths revolve around having strong Entrepreneurial spirits, Results Oriented, a Sharp planner, a Transformation leader, a visionary Business/Technical Architect, and a teaching adjunt professor. Kamal holds B.Sc/M.Sc in Computer Science (honors.) (AUC) , M.Phil (MSM) in Business Administration and Organizational Behavior and Doctorate Business Administration (MSM) with a focus on Service Marketing and Organizational Transformation. He taught for 15+ years in several reputable graduate programs teaching Computer Science, IT Organizational Behavior, and Marketing.
Kamal’s professional corporate experience is covering Enterprise Architecture, Business Relationship Management, IT Business Alignment, IT Transformation and Strategy, Budgeting and Enterprise Planning, CRM/Revenue Assurance Solutions, and Service Management. Being a Doctorate holder, he holds a blend of Marketing, and Organizational Development skills. With specialties in enabling Social Intelligence at the workplace, Service Innovation, Corporate Partnerships, Corporate Culture, and Employee’s Intimacy and Commitment. Strong research skills in Qualitative and Quantitative Data Analysis, Business Modelling, Market Research, and Business Case Development.
Focus is to enable Enterprises to achieve delightful Customer’s Experience, minimize TCOs while maximizing revenues, to enable Business and Technical transformation, to compete via innovative services, to get the best from partners, to sharpen the managements’ competencies, and to shape the innovation’s culture via the organization.
Ali Mousa – Senior Financial Consultant:
Ali is certified public accountant from the Egyptian Ministry of Finance. Ali started his career in 1996 after graduating from the Faculty of Commerce, Ain Shams University. Ali gained his practical experience over 30 years by working with many corporates that work in multiple fields such as:
Real estate investment – Wood trade – Furniture industry and trade – Tourism – Hotels – Restaurants – Food and Beverage trade – Dairy products – Media – Information Technology – Educational Institutions – Printing – Textiles – Clothes – Electronics and Computers – NGO’s
Ali developed his practical experience with many training courses and specialized studies, including:
Among the services that Ali provides:
Ali also provides many training courses, including:
In addition to the above, Ali is interested in the field of psychology and kids education and has received many training courses in these areas, as well as running an entity working in the field of developing kids skills, family counseling.
Hossam Abdel Hamid Issa – Senior Consultant:
Strategic Online Marketing Professional with Media roots. Hossam started his career in marketing, online marketing & business development in 1990. This is a total of 22 years’ career most of them in the marketing, online marketing & Business Development in the Media, IT, Telecom/Mobile fields. A fan of all things marketing whether offline or online, He strive to stay updated to the latest trends in Marketing Strategy, Online Marketing, Business Development, B2B, Branding, Digital Media Marketing, Social media Marketing and Social Media Monitoring. Hossam happened to work in and with leading local and multinational companies specifically, in the field of IT, Telecom, Media and Mobile businesses. Companies like Microsoft, IBM, Compaq, HP, Sun Microsystems, Google, Yahoo, HTC, Acer, …..etc. He is an author of 4 Digital Arabic books in the field of Marketing (Direct & Online), Digital Media, Marketing Assessments. Moreover, he is Contributing Writer in several printed publications and online portals.
Consulting Focus:
Marketing, Online Marketing, Marketing Strategy, SEO, Online Advertising, Media, Business Assessment, Information Technology Projects, Branding & Corporate Identity, Digital Media, Communications & Public Relations, Campaigns and Advertising.
Mona Zakaria – Senior Researcher:
Professional pharmacist, having 25+ years of achievements and progress with famous pharmaceutical companies, in the fields of Production, Quality control, Quality assurance, and project management. Deep understanding of commercial and regulatory compliance challenges faced by global organizations. With a deep Quality Control plant experience in a well-known pharmaceutical company, holding a Bachelor degree in pharmacy, together with MBA degree (Global Business Major), Six Sigma Green Belt (ASQ), experiences in related fields, computer skills and good command of English. For the past twenty-two years she worked as a Production pharmacist then production Section head for around 15 years in a well-known pharmaceutical company.
Certification & Qualification:
Prof. Dr. Peer Ederer – Principal Consultant:
Director HUGIN is an interdisciplinary research-driven center at Zeppelin University generating insights for academia, policy-makers and managers that are relevant, robust and clear. One of the HUGIN projects is the EU-funded FP7 project ‘LLLight’in’Europe’ in consortium with 8 universities across Europe and China. There are five other active research projects at HUGIN supervised by Ederer.
Principal Partner. Africa enablers brings affordable, large-scale alternative energy where its impact is greatest: to emerging economies in Africa.
Instruction and advisory services for rapid and sustainable business growth. Includes Scientific Director position of the European Food and Agribusiness Seminar at Wageningen University. Vorstand. Deutschland Denken! Is a not-for-profit think tank for research and advisory on public policy.
Zahra Mohsen – Marketing Consultant:
A Strategic Marketing Manager talented when it comes to exploring market needs, identifying what works for users. Can detect different customers’ personas and how to reach them. created different strategies to have a wider and more intimate interaction with consumer groups resulting in the brand’s strong KPI metrics and earning positive ROIs.
Zahra is a creative hard-worker which is -in fact- rare to find. If she’s in a team she’ll be the focal point the coordinator and the problem solver. If she’s on top she’ll be the leader, the model, and the influencer.
Consulting Focus:
Ibrahim Elsafty – Marketing Specialist
A marketing professional passionate about brand management, market research, and strategy execution. Ibrahim focuses on transforming insights into actionable strategies that strengthen brand identity and drive measurable growth. Experience spans developing and implementing marketing plans, conducting in-depth market analysis, and executing campaigns that balance creativity with data-driven precision. Ibrahim enjoy connecting strategy to execution ensuring every initiative delivers real impact.
With a background in Business Administration and Integrated Marketing Communication, and driven by curiosity, collaboration, and a constant pursuit of strategic excellence in every project.
Consulting Focus:
Assoc. Prof. Dr. Abdullah Ramadan Khalaf Moursi – Senior Consultant:
Consulting Focus:
Yahya Elsafty – Marketing Specialist (passed away 21st February 2025)
A Marketing and Sales professional passionate about product management, sales operations and field research. Yahya focuses on transforming insights into actions that strengthen brand identity and drive measurable growth. Experience spans developing and implementing marketing and sales plans, conducting in-depth field/market analysis, and executing campaigns that balance creativity with data-driven precision. Yahya used to connect strategy to execution ensuring every initiative delivers real impact.
With a background in Business Administration and Marketing, and achieved successfully several sales projects with leading brands.
Consulting Focus:
Amr Elmenshawy – Senior Consultant:
Entrepreneur & Senior Business Development Manager with 7+ years of experience in Electronic Publishing, Online Marketing and E-Learning, with significant achievements in developing business in these areas, increasing value and establishing multinational partnerships. Regional Marketing and business manager of a prime news agency, former Managing Director of AskZad is the world’s first and largest searchable Arabic Digital Library & Academic Database.
Cofounder of e-marketing unit at former IslamOnline.net the first and largest news and cultural portal in the Arab world. It was one of the pioneers of E-learning in the Arab world.
Founder and Business Development Consultant for Josoor Internet Marketing, a Cairo-based company with regional and international reach, building virtual bridges between brands and their target audience through various digital marketing techniques and methodologies. The company is serving prestigious businesses and NGOs in Egypt and the Middle East, while owning and running a local news portal, and a sub-company targeting North American and European markets.
Ahmed Seddek – Senior Consultant/Researcher:
Dynamic Quality Management and Organizational Excellence Leader | PMI -PMP® Certified | Director of Assessment & Quality at Ministry of Planning & Economic Development | Certified Trainer
As a seasoned professional with over 15 years of experience in quality management, organizational excellence, and public service assessment, Seddek dedicated to driving impactful initiatives that foster organizational success and contribute to national development. My career is marked by a proven track record in leading large-scale projects, developing award-winning programs, and implementing quality standards across various sectors.
Consulting Focus:
Yasser Fayez – Senior Strategy Consultant/Researcher:
During his professional career that extended to more than 25 years, Yasser believes that life is a stream of lessons which require Life Long Learning. Therefore, he finds the work is a part of the team efforts to add value; hence he is always inspired by new ideas, experience and challenges. Professional career includes different fields, 7 years as a Business Consultant, 5 years as Chief Executive Officer (CEO), 3 years as a Product Manager, 5 years as Program/ Project Manager, 5 years as a Financial Analyst. Through his Analytical Skills, he is able to uncover improvement area, his Planning Skills guide the efforts to translate organization vison into a reality, and his Leadership Skills helps him to inspire teamwork to innovative solutions.
Fields of Contributions:
Consulting Focus:
Principle Management Consultation, Project/ Program Management and Project Management Officer (PMO), Entrepreneurship, Training& Development, Healthcare Services, Financial Services, Chemicals Industry, Construction, ICT Software Industry, e-Content, eLearning and Multimedia Production.
DBA Cairo University, Egypt, joined Doctorate in Investment& Finance 2018-Till Now.
MBA Cairo University, Egypt, Master in Business Administration, 2011.
High Diploma Business Administration, Sadat Academy, Grade was Very Good, July 2003.
High Diploma Computer Science, Faculty of Commerce, Ain Shams University, and Grade was Very Good at July 1999.
Bachelor of Commerce Faculty of Commerce, Accounting Department, Cairo University, July 1990.
Paper-1 “Hafss, Automatic Speech Recognition System, An Experimental Study”, with Other Authors, The Seventh Conference on Language Engineering, ECLEC, December 2007, www.esleconf.org
Ashraf Sharawy – Senior Consultant/Researcher:
Ashraf Shaarawy is a Researcher and Business Instructor. He also worked as a managing director for private organizations which work at the field of information and telecommunication solutions. He has extensive experience with more than 25 years in providing Information and Telecom solutions. Ashraf has a special interest in research methodologies, and he was holding the position of research center manager at Sega Group for developing human developers from 2016 till 2019, where he works as R&D for developing and evaluating research based educational and training programs. Ashraf co-authored many published papers about education, training, and entrepreneurship, one of those papers was presented at the Islamic Educational Conference at Malaysia in 2017.
Additionally, he contributed as a scientific reviewer to an English language published book at Amazon about training and development in 2018. He is currently working as research coach and assistant for master and doctoral students. He also has extensive interest on the research about neurocognitive science and its relation to learning and education. Ashraf is also a trainer and facilitator for adult learners in the areas of management and sales using a train of the trainer framework called FIRST framework developed by Sega Group concentrating on enhancing learner experience using active and deep learning strategies to achieve the sustainability of learning as well as transferring the learning into performance in the workplace.
Ashraf is Business instructor for Research Methodology, Statistics and Professional Selling Skills at many educational institutions such as Bloom Business School, RITI and AUC. Ashraf works as a senior business consultant at Elsafty Consulting, where he contributed to the strategic planning, developing strategy maps and KPIs and strategy implementation for different companies in the real state sector and fast-food industry.
Also he worked as an educational consultant for some initiatives on training and preparing engineering students for the requirements of IT market. Ashraf also was an investor in the Egyptian stock market where he manages his own investment portfolio of stocks with a great experience in fundamental and technical analysis of different assets.
Certification & Qualification:
Prof. Ashraf Elsafty – Founder
Strategist, Principal Investigator, Author, Reviewer, Editor, and Professor of Strategic Management and Research Methods, focusing on conceptualization and design of rigorous mixed research methods, generating and validating new models for multidisciplinary topics.
About 30 years of experience, with around 20 years’ research and strategy management related, acting as Senior Top Executive in the field of Planning & Strategies, while acting as a Principal Consultant, for number of reputed organizations in the Arab Region. In addition, more than 15 years of teaching experience, currently teaching Professor, conducting and supervising scientific research, with focus on Research Methods using Quantitative/Qualitative/Mixed Methods. Teaching Scientific Research and Strategic Management with number of reputed academic universities, with focus on teaching ‘Research Methods’ at ESLSCA University Egypt/Paris www.eslsca.edu.eg , Faculty of Engineering Cairo University www.eng.cu.edu.eg , GUC-German University in Cairo www.guc.edu.eg and MsM Maastricht School of Management Netherlands www.msm.nl .
Acting and leading the conceptualization and design of rigorous research studies, analytical frameworks, monitoring and evaluation for wide range of research projects. Dr. Elsafty provided technical assistance, guidance, mentorship, quality reviews and oversight of research for multidisciplinary topics. He oversaw and advised on the analysis of quantitative/qualitative data, and contributed to the design and conduct of mixed methods research. Contributing to the development of publications, including in-house publications, reports to beneficiaries, and published articles. Working in consultancy, with major focus on research and strategy related aspects, he helps profit and nonprofit organizations through building their research capacity, maximizing their learning skills and ability to conduct scientific research successfully. Some of his research activities include academic supervision for master degree thesis and doctoral dissertations; in line with being a principal investigator focusing on the field of ‘Research Methods’ for various scientific/professional domains. Dr. Elsafty is the director of the research center in SeGa Group, leading a team of educational scientific researchers, generating new models from science using basic research in line with professional practice, and testing such models using applied research within professional practice too; all of which contributes to the publication of books and scientific papers.
Current labs include major research projects; developing new Research Methods book, a holistic reference textbook on all scientific research steps to develop rigorous applied research on different disciplines, covering social and physical sciences. as a full text book covering the scientific steps using ‘Deductive’ reasoning to develop ‘Applied’ research, with several multidisciplinary cases and examples, using ‘Quantitative & Qualitative’ techniques. Book chapters covers the main research steps of problem definition, literature review process, research design elements, data collection sources and methods, data analysis techniques, and finally writing conclusions and findings.