Core Training Courses Services - Dr. Ashraf Elsafty
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Core Training Courses Services

The course designed to give you the ability of scientific thinking and research capabilities to fulfill your scientific research and to develop your dissertation. Perhaps the course will turn you into a researcher.  At least, the course will give you a broader, more solid conception of the place of your degree/research within the varied spectrum of management science. It is presumed that your Quantitative Analysis course introduced you to the ‘how’ of several statistical analysis techniques.  Research Methods will focus on the ‘when’ and ‘why’ of these techniques, and introduce additional quantitative methods.

You will gain confidence about the process of completing your dissertation.

giving you the ability to:

Understands and apply the scientific method of research and investigations.

Design and develop applied/theoretical forms of research process.

Develops an appropriate research question/problem.

Defends a hypotheses/proposition utilizing appropriate sources of support.

Understands and develop literature review process.

Understands and develop data collection and analysis techniques.

Generates and apply an appropriate statistical plan to support hypotheses/proposition.

Demonstrates dissertation/scholarly writing style following the current APA Style manual.

The course will move you toward fulfillment of the publication and dissertation requirements of postgraduate studies.

Session RM1









Mixed Methods

Obj. Level 1

All Students

General introduction to Research Methods

Level 2

Master Students


Scientific Research steps developing Deductive Applied Research.

Level 3

Master/Doctoral Students


Level 4

Master/Doctoral Students


Level 5



1 Introduction to Scientific investigation.

Thinking as Researcher.

How to formulate problem definition.

Using 9 Elements Framework.

Formulating Conceptual Model

Thesis & Papers Reviews.

Measurement of variables. Operationalization.

Measurement Scaling

Reliability & Validity.

Dissertation & Papers Reviews

Research Philosophies, Approaches, and Designs

Dissertation & Papers Reviews

Research Philosophies, Approaches, and Designs

2 Scientific Research Approaches & Types Characteristics versus Hallmarks of Scientific Research Quantitative Data Collection Sources & Methods. Qualitative Data Collection Sources & Methods. QN & QL Data Collection.


3 Language of Research Comprehensive Literature Review process.

Writing with Scientific Styles (APA, …)

Questionnaires Case Study

Narrative Research

Action Research

Mixed Methods Approaches, and Designs.
4 How to search for science. Research Design.

Elements of research designs.


Sample Design.

Grounded Theory


Analyzing QN & QL Data.
5 Introduction to APA Formulating Theoretical Framework

Types of Variables

Hypothetical Statements.

Quantitative Data Analysis & Interpretation.

The Research Paper/Report.

Quantitative Data Analysis & Interpretation.

The Research Paper/Report.

Reporting & Presenting Mixed Methods Conclusions


Cover          Research Methods

To develop students’ capacity to think strategically about a company, its business position and how it can gain sustainable advantage. To give students hands-on experience in crafting business strategy, reasoning carefully about strategic options, using what-if analysis to evaluate action alternatives and making strategic decisions. Provide students with an understanding of the competitive and cooperative realities of the global business environment. Developing students’ powers of judgment regarding business strategic situations. Giving students’ abilities to express complex business analyses in a clear, concise and cogent manner, both orally and in writing. Including awareness of the importance of ethical principles, personal and company values and socially responsible business practices, covering practical areas of strategy to:

Understand the meaning of strategy, and Vocabulary of strategy

Understand the contribution of strategy to successful performance

Identify the framework for strategic analysis, using analytical models for strategic marketing decisions (SWOT, BCG, GE, Porter, Ansoff, …), Integrating results in company’s plan.

Identify alternative strategic options, and priorities at corporate, business and operational level

Develop students’ capacity to formulate Strategic management model(s)

Online Book : Strategic Management and Business Policy: Globalization, Innovation and Sustainability

Strategic Management and Business Policy Globalization, Innovation and Sustainability

At the end of the course, students should have developed a number of marketing specific skills, areas of knowledge, and following learning outcomes:

To introduce the six steps of marketing research.

To understand the importance, necessity, and methodology of problem solving & definition.

To be able to differentiate and know the use of the various Research

Designs and Methodologies; exploratory and descriptive research.

To learn how to prepare data, analyze and report it.

Explain the fundamentals and use of Marketing Research.

Identify the use of exploratory and descriptive research.

Distinguish between primary and secondary data

Distinguish between qualitative and quantitative research

Illustrate the survey and observation methods

Distinguish between the comparative and non-comparative technique

Represent questionnaire design process

Recognize the sample size determination

Show how to collect data and analyze it.

By fulfilling course requirements, students should have developed a number of specific skills, areas of knowledge, and following learning outcomes:

Develop and understanding of today’s global and local market place and            the role that marketing plays in both that will give students a general background and introduction to the field of marketing.

Develop and understanding of the meaning of marketing, its components, which will enable students to comprehend and simulate important marketing processes.

Comprehend and analyze the factors affecting marketer’s decisions and the components of the marketing environment to enable students to take part in marketing decision –making.

Identify the importance of marketing and outline the marketing process.

Distinguish between different strategies for growth and downsizing.

Explain the factors that influence marketing environment.

State the phases of the marketing research process.

Analyze the strategic business units in the firm.

Analyze the fundamentals of the marketing strategy and program.

Analyze and criticize marketing decisions.

Design a project to link academic concepts with practical experience.

Collect and gather information from face to face interaction with executive officers or other external sources.

The course designed to give you the exposure to international marketing concepts, supported with cases from various industries and countries, giving you the ability to:

Introduction to international marketing

International marketing environment

Social & cultural issues

International marketing research and information systems

Analytical models & tools assessing international markets

Developing Marketing mix strategies

Integrating results in marketing plan

Ethical issues in international marketing

The course designed to give you the ability of understand basic management concepts, learning fundamental management and business skills needed for today’s manager, covering the following main points:

The Environment of Management

Management functions; Planning, Organizing, Leading, Controlling

Productivity, competitiveness and strategy

Decision making & Theory

Organizational Control & Culture

Information Systems and Technology

The course designed to give you the ability of scientific marketing thinking and strategy capabilities to fulfill your marketing position and plan, to develop your own marketing strategy, giving you the ability to:

Marketing & Strategy definitions

Strategic & marketing management process

Analytical models for strategic marketing decisions

(SWOT, BCG, GE, Porter, Ansoff,…)

Applying models on marketing mix

Integrating results in marketing plan