The importance and criticality of this level stems from being the base and the foundational, upon which -accordingly- we will build the final recommendations and the detailed strategic audits needed for a new re-launch. As this is the main objective and final destination of a business analysis trip, we are taking together.
In this phase, the following areas will be investigated in details by holding a series of meetings, upon which intensive analysis sessions will be held with client’s executives to breakdown, discuss and formulate a solid background and data batches about the following factors:
Current Situation; covering history, current performance, center of gravity, and strategic posture.
Corporate Governance, including decision making order and flows.
External Environment; Here we will be gathering data (either via data collection from client’s team directly or via doing our own research) about the Industry’s History, Development, Trends, Growth, Top Markets locally, regionally and internationally, Direct and Indirect competition locally, regionally and internationally.
Internal Environment; Beside in-depth financial analysis, internal operations documentation, observance of existing resources (both; human and technical resources) and management information systems; we will also need to conduct interviews with company employees at most levels. Speaking with respondents/stakeholders all along the management ladder, will help to better understand how the company operates, the hidden treasures within and will also help to discover any gaps that may exist, which will help later to determine the areas that need to be covered within the company for the future challenges.
