Core Training Courses

The course designed to give you the ability of scientific thinking and research capabilities to fulfill your scientific research and to develop your dissertation. Perhaps the course will turn you into a researcher. At least, the course will give you a broader, more solid conception of the place of your degree/research.

To develop students' capacity to think strategically about a company, its business position and how it can gain sustainable advantage. To give students hands-on experience in crafting business strategy, reasoning carefully about strategic options.

At the end of the course, students should have developed a number of marketing specific skills, areas of knowledge, and following learning outcomes: To introduce the six steps of marketing research. To understand the importance, necessity, and methodology of problem solving.

Develop and understanding of today’s global and local market place and the role that marketing plays in both that will give students a general background and introduction to the field of marketing. Develop and understanding of the meaning of marketing, and its components.

The course designed to give you the ability of scientific marketing thinking and strategy capabilities to fulfill your marketing position and plan, to develop your own marketing strategy.

The course designed to give you the exposure to international marketing concepts, supported with cases from various industries and countries

The course designed to give you the ability of understand basic management concepts, learning fundamental management and business skills needed for today’s manager.